On the eighth of June 2010, this 1 minute piece of film hit the  TV adverts and it really stopped me in my tracks. For a while you wonder what it is your actually looking at, all you can see is this graceful golden flow of fabric with a beautiful piece of classical music. It’s not until a mid close up about half way through that you see that it’s actually a model in a couture dress,which is designed by Anthony Price. The advert is very far from the clichés of  your typical chocolate promotions, but it does still resemble the ripples of the flake chocolate and the colour of the flake packaging. The movie was directed by Baillie Walsh and has to be the most beautiful piece of film I have seen, simple and highly effective.