So what is Advergaming?

It is making use of a video game to advertise an organization or product. The term was coined in Jan 2000 by Anthony Giallourakis who is the founder and owner of www.advergames.com .

It has been applied to various free online games, commissioned by major companies. Advergaming can be found on the back of cereal boxes and in the game play of video games such as Deus EX: Human Revolution in the form of billboards in a city environment and product placement in loading screens.

If companies like the creators of Deus ex are getting extra commission from outside companies to advertise in their games then will we be seeing games like these reduced in price in the future?

But advergaming within games is’t as common as advergaming with the internet.

Wewtabix is a lovely example of advergaming,

If you have an Ipad or Iphone using the camera function and placing it over the weetaKid section you will see a short augmented reality animation. You can see an example of this at 0.42 in the video below.

By having an advergame as part of your campaign will bring people to your websites as it is becoming the most visited section of brand websites. This promotes word of mouth, viral marketing and customer are more likely to spend more time on the companies website and become more product aware.

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